Facebook, LinkedIn and Twitter in Plain English
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to...
View ArticleGreat Free E-book on How to Get the Most From LinkedIn
I love LinkedIn. It may not be as fun as Facebook, but it has so much utility, particularly for B2B professionals. LinkedIn does a great job of maximizing the value of all the data it collects so that...
View Article15 Tips for Getting the Most From LinkedIn Groups
I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask...
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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media, and once again small companies outpace large ones....
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Interesting Threads in Dell’s 2013 Social Media Predictions
I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013, but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book,...
View ArticleLinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?”...
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Five Often-Overlooked Reasons Senior Executives Should Use Social Media
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m...
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